Packaging machinery company Marden Edwards has recently supplied a WR200s high wrapping machine for a customer who manufactures confectionery products packed into flip top boxes.
Flip top boxes have traditionally been overwrapped and sold as individual packs with the use of overwrapping to enhance the appeal of the product. In the case of this flip top box, where the lid simply clicks into place after cartoning, the purpose of the overwrap is to keep the lid from damage and ensure the continued freshness and shelf appeal of the product inside.
The customer specified maximum machine versatility. As well as wanting to wrap the individual flip top box, the ability to produce 2, 3 and even 4 packs collated together was required. As can be seen from the enclosed photograph, special buy one get one free promotions use of printed film to convey the marketing message without the need to alter the carton.
The product was wrapped on a high speed WR200s over wrapper, with print registration system and integrated tear tape applicator unit.. This WR200s wrapping machine is capable of speeds up to 150 packs per minute and is the smaller version of the faster WR200 overwrapper. The WR200s uses an innovative infeed system to achieve maximum transfer time before the product is wrapped in a six station turret.
The WR200 is just one of a number of overwrapping machines that Marden Edwards is exhibiting at Total during May 2007.